Running Lean: A Lean Canvas Creator's Guide to Design, Validate, and Grow Your Startup

Running Lean: A Lean Canvas Creator's Guide to Design, Validate, and Grow Your Startup

Author: Ash Maurya, Kwon Hyejeong (Translator)

Pages: 456

Published:

Reading period: ~ ing

Category: Domestic, Books, IT/Mobile, Internet, Business, Shopping, Mall/Startup, Business/Economics, Management, Service/Customer, Satisfaction, Business, Strategy/Innovation, Startup/Business, Investment/Finance

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Why I Read This Book#

If you're someone interested in startups, you've probably heard the term "lean startup" at some point. I had only heard about it from the internet or from other people, but I didn't actually know how to put it into practice. So I thought that reading a book written by Ash Maurya, the creator of the Lean Canvas, might teach me some practical methods, which is why I bought it to read.

There's also a book called The Lean Startup written by Eric Ries. I plan to read that one too, but I'd love to see a revised edition.

While Reading#

Creating a Boilerplate
A thought came to me while reading this book. The ideas I want to build can't be tested without actually making them into an app or web service. So to build things quickly, I figured I could either create a lightweight version with no-code tools, or use various tools to provide the features I want to test.

If development is required, since I plan to make multiple apps with Flutter, I thought it would also be good to build an app with certain features already implemented. However, since there's always a chance of failure no matter how hard you work, I think it's important to invest time in making it boilerplate-ready. I think this is something worth trying for founders who know how to code.

A boilerplate should comprehensively include IDE-appropriate settings, various packages, development architecture, folder structure, testing environment, collaboration methods, and conventions.

Find the Problem Before Starting Development
Building the solution first == making a pretty key first and then looking for a matching keyhole
Finding a problem worth solving and then building a solution == examining what grooves the keyhole has, then making a key that fits
So don't try to make the key first.

Mindset#

Model

  • The business model is the product.
  • Love the problem itself, not the solution you've devised.
  • Traction is the goal.

Prioritization

  • Act appropriately at the appropriate time.
  • Systematically tackle the riskiest assumptions.
  • Constraints are a gift.
  • Maintain an externally accountable attitude.

Testing

  • Roll the dice many times with small numbers.
  • Make decisions based on evidence.
  • Unexpected results lead to breakthroughs.

After Finishing#

Haven't finished reading yet.